Reaching aerospace talent in Tallassee.
An eight-week Meta recruitment campaign for GKN Aerospace in Tallassee, Alabama, promoting opportunities across advanced aerospace manufacturing. With a £2,500 campaign price, it generated 191,140 ad views and 2,900 ad clicks at £0.86 per click.
Campaign performance
Campaign objective
Put GKN Aerospace in front of people in and around Tallassee, Alabama who are suitable for the available manufacturing roles.
Send interested candidates to the targeted Tallassee vacancies and search-results page so they could browse and apply to live openings.
Run and optimise the activity across the available Tallassee roles rather than a single job, keeping cost per click efficient.
Downstream activity was intended to be reviewed through link traffic and GKN Aerospace’s own Google Analytics rather than in-platform conversion reporting.
Watch-through rates
View-through rate at each quartile of the video creative.
Social interactions
Total in-platform social interactions were 215, including 91 likes.
Clicks by age & gender
Age totals sum to 6,213 known-gender clicks; percentages include the unknown-gender remainder.
This audience-click measure is a separate platform breakdown and should not be reconciled to the 2,900 ad-click headline metric. The unknown-gender remainder (0.6%) has no exact count exposed in the report.