Partnership results · 2026
Hiring engineers at aerospace scale.
Adway and Dawson Walker activated GKN Aerospace's employer brand across Meta in the UK to drive sign-ups for a virtual recruitment event on 30 April, hiring Fitters, Fabricators, Machinists and Composite Operators in Bristol — reaching 181,879 people and driving nearly 5,000 qualified clicks at £0.50 each.
Overview
Campaign performance
Impressions
388,603
Reach
181,879
Clicks
4,978
CTR
1.28%
Engagement Rate
4.79%
CPM
£6.43
CPC
£0.50
Platform
Meta
Benchmark
Expected vs actual
Forecasted targets going into the campaign, measured against what the activation actually delivered.
Metric
Expected
Actual
Result
Impressions
50,000–70,000
388,603
5.6×
Clicks
800–1,400
4,978
3.6×
Sign-ups
30–50
Unknown
—
Video
Watch-through funnel
From 109,845 video starts down to 3,829 full views — the drop-off shape of a high-intent recruitment audience.
Video Starts
109,845
100% of starts
25% Viewed
15,387
14% of starts
50% Viewed
8,624
7.9% of starts
75% Viewed
6,022
5.5% of starts
Completed
3,829
3.5% of starts
Audience
Clicks by age & gender
Breakdown · % of clicks
18–34
Male
14.5%
Female
1.8%
Total
16.3%
35–44
Male
14.4%
Female
2.5%
Total
16.9%
45–54
Male
17.4%
Female
6.3%
Total
23.7%
55+
Male
32.0%
Female
11.1%
Total
43.1%
Total clicks · Men vs Women
Men
78.3%Women
21.7%